Communications PR / Media Strategist : Oregon

Oregon Education Association

Oregon Education Association

Communications PR / Media Strategist

Based in Portland, OR

POSITION: Communications PR/Media Strategist
RESPONSIBLE TO: Assistant Executive Director of The Center for Public Affairs
SALARY RANGE: Salary range per Professional Staff Contract – $81,400 – $130,562
CLOSING DATE: December 2, 2019

An equal opportunity employer.

Job Title: Communications PR/Media Strategist
Classification: Exempt (Salary), Fulltime
Salary Grade: Professional Staff Contract
Reports To: Assistant Executive Director for Public Affairs
Date Updated: November 18, 2019

This job description is a general outline of duties/qualifications for the Communications PR/Media Strategist position with the understanding that the responsibility and duties may be modified by at the direction of OEA Management. This description establishes general expectation levels for new hires consistent with the established priorities.

The Communications PR/Media Strategist for the Oregon Education Association leads the Association’s effort to provide a strong and unifying voice for education with OEA members and the public. The Communications PR/Media Strategist works on statewide internal and external communications covering a variety of OEA organizational work, including politics, policy, organizing and advocacy; trains leaders, staff and coalition partners; and ensures the interests of members are given as much public attention as possible.

This position provides strategic leadership to OEA leaders and staff in guiding effective overall communications that will move OEA’s priorities focused on its mission, vision, and core values. A key element in this work is developing and driving an organization wide strategic communications plan, complete with systems of measurement and accountability. Working collaboratively with all of OEA’s Centers, the PR/Media Strategist works to ensure that OEA’s brand is well represented through empowering local leaders as spokespersons and purposeful promotion of OEA’s priorities through integrated media strategies. Strong planning, prioritization and organizational skills are key elements to success in OEA’s large organization.

Advanced written, verbal and social media communication skills are necessary. Collaborative strategic planning within the Center for Public Affairs and other OEA Centers will be routine. Also, demonstrable ability to work well as a team and to be responsive to OEA members, leaders and staff are critical.


  1. Primary writer and editor of general and political communications (electronic and print) designed for members and leaders of the OEA at the local and statewide levels, as well as external audiences.
  2. Designs and drives organizational strategic communication plan to promote OEA priorities, mission, vision, and core values, inclusive in brand identity.
  3. Purposeful promotion of OEA priorities through integrated media strategies (earned, shared, and owned).
  4. Serves as the chief internal spokesperson in contacts with the media and as the spokesperson for the organization as designated by the President.
  5. Helps identify and prepare members to be spokespeople.
  6. Helps prepare OEA leadership for conversations with press and other public engagements including the development of talking points for the organization.
  7. Maintains and cultivates effective relationship with members of the media and aggressively pushes OEA priorities and member interests.
  8. Develops effective communications training and delivery for leaders, members and staff.
  9. Develops and implements both short and long-term strategic communication goals — with clear accountability measures.
  10. Writes speeches, talking points and other scripts for a variety of people and events, with an ability to adjust tone.
  11. Lead coalition strategic communications efforts.
  12. As assigned, serves as a primary communications strategist to leaders and members in organizing, strikes or political campaigns.
  13. Assists the OEA President, Vice President and governance leaders in speeches, media communication and other related matters.
  14. Lead professional staff person for OEA Representative Assembly event production including organizing and orchestrating the multi-media agenda.
  15. Regular coalition and community outreach.
  16. Effective member of a team.
  17. Other duties as assigned by the Executive Director or designee.


  • Bachelor’s Degree in Journalism, Communications, Public Relations or other related field.


  • At least five years’ experience in communications and media relations.
  • Advanced experience in editing and writing.
  • Excellent computer skills, including the use of word processing, databases, graphics/photo-editing, and multimedia software. Understanding of basic graphic file formats for effective print and electronic communications.
  • Follows and can effectively implement emerging trends in electronic communications and social media platforms.
  • Experience developing and implementing effective media and message trainings.
  • Curiosity and interest in labor and education issues.
  • Creative and collaborative problem-solving techniques.
  • Demonstrable advanced experience in project management.
  • Ability to work really well with people in a team, and to lead collaborative efforts.
  • Proven experience as a self-starter, capacity to juggle multiple projects and priorities, and still meet dead-lines with high quality work.
  • Ability to work with outside vendors such as strategists, printers, advertisers, etc.
  • Experience in writing for members organizations such as labor unions, trade groups or non-profit organizations.


  • Willingness to travel for work-related purposes on a regular basis, valid Driver’s License; must have reliable transportation.


  • The employee works under the general direction of the Assistant Executive Director for the Center of Public Affairs, Executive Director and/or designee and is expected to operate with relative independence and a minimum of supervision in handling complex problems with initiative, creativity and sound professional judgment. This position, with another professional staff employee, directs the work of an associate staff employee in the department.


  • The work will be performed at the OEA Headquarters location.

WHEN APPLYING: Be sure to indicate that you saw this information at UNIONJOBS.COM.

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